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The Story Behind Melovinum
At the intersection of rhythm and flavor, Melovinum was born from a love story—not just between two people, but between music and wine.
Meet the Team
Sommelier, Pianist, Creative Director
Esteban Uriona Castillo
Before he was a sommelier, Esteban was a musician. From strumming guitar chords to composing on the piano, music was his first language. But his path took a surprising turn when he began guiding wine tours and entered the vast world of wine.
Over the past decade, Esteban has worked as a sommelier at various vineyards. He also co-founded his own winery, U.P. Wines, during the pandemic—pouring his creativity into every bottle.
Host, Marketing & Operations Specialist
Marielle Velander
Marielle, a cultural anthropologist and avid traveler, has long seen wine and music as essential keys to understanding a culture. Her passion for both has taken her to over 60 countries around the world, uncovering the stories behind every melody and grape.
Marielle is also a certified travel advisor, and has a decade of experience in operations and cross-functional collaboration in tech start-ups. In her free time, she sings jazz and writes poetry.
Sales and Communications Lead
Amy Brown
Amy is a communications strategist, journalist, and music enthusiast based in Barcelona. A native New Yorker, Amy has visited over 40 countries and lived in Sweden and Malta.
A natural storyteller, Amy shares the origin of Melovinum in her Substack newsletter: “A love story lured me to Barcelona.” In her free time, Amy writes personal essays and novels, reads voraciously, and explores the city, finding new aspects of Barcelona to delight her.
Our worlds collided on a vineyard in Chile, and from the first sip, we knew something special was fermenting. Our first date? Naturally, a classical tango concert in Valparaíso, followed by dancing to 80s music at a bar.
​Together, we traveled across continents, discovering hidden wine cellars and listening to live music in dimly lit jazz clubs, regal concert halls, and open-air plazas. We eventually made our home in Barcelona, a city nestled among world-class wine regions and where you can hear live music every night of the week. But something was missing: while wine and food pairings were everywhere, no one was talking about pairing music with wine.
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And so, MELOVINUM was born.
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A one-of-a-kind experience that pairs five exceptional Spanish wines with live musical performances—performed by Esteban himself, combining his two lifelong crafts. It’s about slowing down, listening closely, and tasting with intention.
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This is the experience we spent years searching for—and now, we’re thrilled to share it with you.